WIN IN FAITH

From CEO to Chief Life Officer: Building a Life That Truly Lasts

Featuring Lloyd Reeb | Halftime Institute

In the world of business, we’re taught to prioritize the climb—build, scale, exit, repeat. But what happens when the climb ends… and there’s still more life ahead?

Lloyd Reeb asked that very question. A successful real estate developer, Lloyd had built a thriving business owning retirement and independent care communities. But in his early 30s, he came home to his wife Linda and said something most entrepreneurs never dare to say:

“We could keep growing this business—and I’d love that. But maybe, just maybe, there's something more.”

That moment marked a turning point that would define the second half of his life—not just as a businessman, but as a husband, father, and guide to others navigating their own transition from success to significance.

A New Kind of Question

Lloyd’s pivot didn’t come from burnout or boredom. It came from a deeper question—one he and his mentor Bob Buford (author of Halftime) would eventually bring to thousands through the founding of the Halftime Institute:

“Do you want your next season of life to dwarf everything you’ve done so far?”

It’s not about abandoning your business. In fact, Lloyd still owns his company. But it’s about expanding your vision to live an integrated life—one where your work, business, investing, and service to others aren’t in conflict, but part of one calling expressed through multiple platforms.

When Significance Costs More than Success

In his words, “The noble idea of moving from success to significance degenerates into hard work and sacrifice.” But for those willing to walk that road, it’s filled with “deep, rich, and lasting joy.”

That road may look like:

• Using your leadership experience to serve causes that deeply matter to you

• Coaching others in business with the wisdom you’ve gained over decades

• Investing time, not just capital, into organizations making a tangible difference

• Or simply being fully present with your family and community, not just your shareholders

“We go from making a living… to making a life.”

The Question You Can’t Afford to Skip

At one of Jim Collins’ “Finishing Great” events (yes, Good to Great Jim Collins), Lloyd learned a powerful truth: Many high-level leaders don’t finish well. Not because they lacked talent or passion—but because they never asked the right question when it mattered most.

So, ask yourself:

“Do I want to build a life that endures? Or just chase the next quarter’s earnings?”

If your answer is yes—if you want a life that multiplies your impact, not just your income—then you’re not alone. And you’re not without a roadmap.

Watch Lloyd’s video to hear more of his story and how you can start redefining your second half today.

And if you’re looking to take the next step in building a legacy that lasts—one aligned with your values, calling, and purpose—I want to personally invite you to The VIP Course Intensive, where I help leaders like you map out your first (or next) online course to multiply your message and impact.

👉 [Explore Pete’s VIP Day Course Intensive here]

Let’s keep winning—together.
Pete

One of the greatest ways to truly win in life is by surrounding yourself with the right people.
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